De Nada is a young American tequila brand that was imagined in the bars of New Orleans, Louisiana and realised in the Highlands of Jalisco, Mexico.

Since its launch, the company has amassed a wealth of accolades including wins at the International Spirits Competition, the London Spirits Challenge, Tequila Matchmaker, and the San Francisco World Spirits Competition.

I was asked to write marketing copy in the lead up the brand’s launch.