Visionary Ink Creative

About Helen

Based in the United Kingdom, I'm a professional Copywriter, Transcreator, and Online Data Analyst (specialising in AI and Linguistics) with over 20 years' experience across digital, print, and broadcast mediums. I hold a Master's Degree in Creative Media (Writing) and a DipArts in Professional Writing and Editing.


Since 2014, my copywriting studio Visionary Ink Creative has worked on a diverse array of commercial projects for major brands, SMEs, NGOs, and private clients spanning industries such as law, energy, luxury, tech, fashion, liquor, travel, and finance. 


Previously, I worked as a Verbatim Court Reporter, covering parliamentary committees and legal hearings at the Palace of Westminster (House of Lords and House of Commons), Mayors Office for Policing and Crime (MOPAC), the Royal Courts of Justice, the Health and Care Professions Council, the Competition and Markets Authority (CMA), the Human Fertilisation and Embryology Authority, Snaresbrook Crown Court, and select London law firms.


I've also worked as a Journalist and Liaison in the social care sector, writing case studies about entrenched rough sleepers and conducting interviews with offenders in prisons such as HMP Isis.


Prior to this, I worked as a Social Research Team Leader, in partnership with government bodies including the Victorian Department of Justice and the TAC (Transport Accident Commission) in Melbourne, Australia.


Current assignments include:


• Responsible AI performance evaluation (linguistics) for a prominent tech brand, assessing harmful materials related to gender identity, sexuality, violence, religion, race, etc. * Performed under an NDA (Non-Disclosure Agreement).


Evaluating a vast array of detail-oriented data types for Artificial Intelligence, Drone & Surveillance Technology, Computer Vision, Data Annotation, Machine Learning, Robotics Engineering, LiDAR Technology, Complex Scenarios, etc. * Performed under an NDA (Non-Disclosure Agreement).


• Writing travel guides showcasing far-flung destinations for a high-profile hospitality conglomerate.


• Penning marketing collateral for an award-winning airline, focused on accolades, in-flight meals, promotions, industry news, etc.


• Writing promotional materials for a number of Le Cordon Bleu trained chefs that specialise in destination weddings, pop-up gastro experiences, and bespoke catering in cosmopolitan cities such as London, Milan, and Madrid.