Shay & Blue is a boutique British fragrance house, founded by Dom de Vetta (former Senior Vice President of Chanel) and perfumer Julie Massé (Sí, Armani; 37 rue de Bellechasse, YSL; and Velvet Incenso, Dolce & Gabbana).

I was asked to write a collection of paid Facebook advertisements for several campaigns including Black Friday, Halloween, and Christmas.