Thelma West is a British fine jewellery brand that’s been flaunted by an array of A-listers including Rihanna (Met Gala 2021; Savage x Fenty Vol. 3 premiere), Zendaya, and Uzo Aduba.
Select pieces have been sold at Sotheby’s as part of their Brilliant & Black showcase, and featured in Vogue, Harper’s Bazaar, and InStyle.
I was asked to write taglines, product descriptions, and marketing copy for the brand’s website revamp.
Hero Tagline
Work Introduction
Product Collection Introduction
Product Collection Introduction
Product Collection Introduction
Banner Headline and Bio Caption
Story Introduction
Soundbite / Quote
Heading, Tagline, and Story Text
Heading and Story Text
Subheadings and Story Text
Product Description
Product Description
Product Description