Abe and Arthur’s was a contemporary American grill in New York’s Meatpacking District. Its slick, bi-level space gained a reputation for hosting America’s hip hop and R&B fraternity — Nas, Chris Brown, Beyonce, and Jay-Z.

A US liquor development firm is looking to bring the brand back to life in the form of a collection of spirits, bitters, syrups, and tonics.

I was asked to pen advertising slogans as part of a corporate pitch deck.